TAG Heuer, “Avant-Garde since 1860”, continues its pursuit of precision today, associating its reputation with that of some of the most globally recognized sportsmen and women in the worlds of motor racing, football, surfing, marathon and tennis. The brand is also active in the arts and music, and has recently been seen on the wrists of well-known DJs. The slogan “Don’t crack under pressure” resonates strongly with this community of high-performance individuals.
In parallel with these various partnerships, TAG Heuer remains loyal to its guiding spirit of innovation, excellence and performance, continuing to test the limits of possibility by combining traditional watchmaking expertise with cutting-edge technology. Thus, in 2015, the brand launched its first smartwatch as part of a partnership with Intel and Google.
Today TAG Heuer is focusing on collections inspired by sport, which represent the fusion of technology and design. The company is particularly keen to offer a wide range, from more accessible watches (TAG Heuer Formula 1, Aquaracer) to the more elegant and sophisticated (TAG Heuer Carrera, Monaco and Link), not forgetting its connected collections. Explore the TAG Heuer watch online collection and find the perfect watch for you, whether you're a man or a woman, looking for a classic timepiece or a sporty chronograph.
An Accurate Timekeeper on Your Wrist
With over 160 years of watch heritage, TAG Heuer has been one of the world’s manufacturers of chronographs, measuring time up to 1/2000th of a second. Whether you’re a fan of motorsports or simply a true watch enthusiast, you know what TAG Heuer watches are all about performance, avant-garde technology, prestige, and accuracy.”
